BUS 302 WEEK 4 ASSIGNMENT 1
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BUS 302 WEEK 4 ASSIGNMENT 1
Assignment 1 – Innovation from Google’s Free
Food Strategy – STR Latest
Google is widely known for its workplace
creativity and innovation within the technology field. Its search engine is the
most extensively used search tool in the world, its data analytics are
revolutionary, and it continues to raise the bar for innovation and design with
Google Glass, smart watches, and mobile phones. Google has been featured in
dozens of technology and business magazines.
Additionally, Fortune Magazine’s list
of the “Best Companies to Work For 2014” has ranked Google number one (#1).
This ranking is largely due to employee benefits such as free meals, dry
cleaning services, video games, massage therapy, in-door gyms, shuttle
services, and affordable daycare services for employees.
In addition to your textbook, review the
following articles and videos about Google’s work culture in preparation for
this assignment:
- “How the Googleplex Works” by Jonathan Strickland,
located athttp://computer.howstuffworks.com/googleplex2.htm
- “Google Employees Reveal Their Favorite Perks Working
For The Company” by Kevin Smith, located
athttp://www.businessinsider.com/google-employee-favorite-perks-2013-3?op=1
- “At Google, Hours Are Long, But the Consomme Is Free”
by Sara Kehaulani Goo, located
athttp://www.washingtonpost.com/wp-dyn/content/article/2007/01/23/AR2007012300334.html
- “Google interns’ first week” (5 min 50 s). Video
Source: Google. (2013, June 4). Google interns’ first week [Video file].
Retrieved fromhttp://www.youtube.com/watch?v=9No-FiEInLA
- “Google Great Place to Work Entry” (2 min 46 s). Video
Source: IABAustralia. (2008, April 30). Google Great Place to Work Entry
[Video file]. Retrieved
from http://www.youtube.com/watch?v=n2nfZPsd794
Write a four to six (4-6) page paper in which
you:
1.
Briefly describe
Google, its mission, and its business model.
2.
Analyze the types of
people that work at Google, with respect to the business culture of the
organization. Indicate one to two (1-2) qualities that define a leader at
Google, and determine the typical background of a Google employee.
3.
Identify two (2)
examples of services or amenities that Google provides to its employees,
interns, partners, and visitors. Next, examine two to three (2-3) ways in which
such free services and amenities create an organizational culture that fosters
creativity and innovation.Note: In the context of business, “creativity”
means having the ability to conceive something new and original, including
ideas, imagination, and things that are outside of the box. “Innovation” is the
implementation and execution of something new, including products, technology,
services, and business models.
4.
Discuss Google’s
organizational culture, and determine whether or not you would prefer to work
in this type of environment. Indicate whether or not Google’s company culture
would help you to perform your tasks with a greater degree of creativity and
innovation. Provide a rationale for your response.
5.
Use at least three (3)
quality references. Note: Wikipedia and similar Websites do not
qualify as academic resources.
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