BUS 518 ASSIGNMENT 4
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BUS 518 ASSIGNMENT 4 BUILDING OF MEMORY
Read the case study titled ‘Building of Memory: Managing
Creativity through Action’ before starting this assignment. Write a four to
five (4-5) page paper in which you: Suggest three (3) specific change
management techniques that Shimon Kornfield should have used in order to manage
the morale of the team assigned to the Yad Vashem memorial site project.
Outline the essential steps that Shimon Kornfield could have taken in order to
endure that all team members learned of any proposed changes. Provide the
rationale and justification for each step outlined. Assess the criticality of
the timing of communication in the success of the Yad Vashem memorial site
project. Support the response with three specific examples. Assume that two (2)
key members of the team were replaced during the executing phase of the Yad
Vesham memorial site project due to family crises. Discern actions Shimon
Kornfield could take in order to establish trust and gain credibility with the
remaining project participants.
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