BUS 599 WEEK 3 PROJECT DELIVERABLE 1 STR LATEST
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BUS 599 WEEK 3 PROJECT DELIVERABLE 1 STR
LATEST
Project Deliverable 1: SWOT Analysis
Due Week 3 and worth 100 points
In this assignment, you will conduct a SWOT
(Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage
you have selected, and for your company overall. As you work on the assignment,
consider why you have chosen one type of nonalcoholic beverage over another
and the reasons for that choice. As you complete your SWOT analysis, be sure to
include external factors such as industry / market trends and competition, and
internal factors such as your capabilities or abilities to reach certain market
segments.
Write a three to five (3-5) page paper, in
which you:
1.
Describe the trends in
the nonalcoholic beverage industry, especially the specific type of beverage
category you have chosen. Justify at least three (3) reasons why you have
chosen this type of non alcoholic beverage. ?Hints: Research and outline
beverage industry trends. Consider the size and growth rate of the industry
overall and the specific beverage type you have chosen. Use the worksheet in
the course text (p. 88 | Past and Future Growth of Your Industry) to help you
project the future growth rate. Consider the use of industry associations and
search engines to find reliable, recent data.
2.
Choose one (1)
strategic position from the course text (pp. 142–143) that you believe is the
best strategic position for your company. Explain the approach you will use to
implement this strategic position in order to distinguish your beverage from
other nonalcoholic beverages.
3.
Provide an overview of
your company’s distribution channels. Explain the manner in which your product
will reach end users. Provide a rationale for your chosen method. ?Hints: For
example, will you sell your beverage in grocery stores, restaurants, or sports
venues? If so, describe the types of resellers and distributors who will sell
to resellers and fulfill their orders. If you are attempting to sell directtoconsumers,
such as online via a monthly subscription, how will you manage warehousing /
fulfillment / shipping?
4.
Outline at least three
(3) types of risks (including any regulatory risks) that your business faces.
Describe your company’s plan to mitigate such risk. ?Hints: You may refer to
the types of risk listed in the course text (pp. 148–149) as well as any risks
not listed in the text. Regulation weighs more heavily on beverage and food
businesses than many other types of companies, so be certain to consider any
regulatory risks your type of beverage faces. For example, what kind of
regulation and / or risks are you likely to face if you make health claims
about your beverage?
5.
Develop a SWOT
analysis for your NAB company using the SWOT matrix worksheet in the course
text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats) ?Hints:
What are your company’s likely strengths? Have you chosen a beverage segment
that is growing and lacks an entrenched competitor? Are you in a niche market
that has great potential? What are the strengths that you and other team
members bring to your company? Do you or other team members have previous experience
in the food and beverage industry? Hints: What are your company’s likely
weaknesses? Is the competition in your industry segment entrenched? Is your own
management team inexperienced? Will it be challenging to actually produce your
product and maintain quality?
Hints: What are your company’s opportunities?
Does your segment have more demand than supply? Have larger corporations
stopped serving smaller or niche markets that you could enter? Is a new market
emerging because of demographics, immigration, changing tastes? Hints: What are
your company’s threats? Is there a clear market leader that will be hard and
expensive to displace? Are downwardpricing pressures in the segment making
profit margins slim? Are there little or no barrierstoentry for new
competitors; if you have a novel idea that succeeds, can the competition easily
enter your market? If you have a global aspect to your company, do factors such
as currency fluctuations, political instability, offshoring or outsourcing pose
threats?
6. Format your assignment according to these
formatting requirements:
1.
Be typed, double
spaced, using Times New Roman font (size 12), with oneinch margins on ?all
sides; references must follow APA or schoolspecific format. Check with your
professor ?for any additional instructions.
2.
Include a cover page
containing the title of the assignment, the student’s name, the ?professor’s
name, the course title, and the date. The cover page and the reference page are
?not included in the required page length.
3.
Cite the resources you
have used to complete the exercise. Note: There is no minimum ?requirement for
the number of resources used in the exercise.
The specific course learning outcomes
associated with this assignment are:
Analyze the role of a company mission, vision,
and objectives and the impact to business strategy. Describe strategic planning
techniques used to formulate alternative strategies designed to achieve stated
business goals.?Analyze the external and internal environment for
opportunities, threats, strengths, and weaknesses that impact the firm’s
competitiveness.
Use technology and information resources to
research issues in strategic management. Write clearly and concisely about
strategic management using proper writing mechanics.
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