BUSN 115 WEEK 4 DQ 2 ADVERTISING
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Think about an advertisement
(in any medium) that had either a strongly positive or strongly negative effect
on your attitude toward the product being advertised or the advertiser itself.
Why did the ad have this effect? If you responded positively to the ad, do you
think you were being manipulated in any way? If you responded negatively—and
you are a potential buyer of the product that was advertised—what changes would
you make to the ad to make it more successful?
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