BUS 599 WEEK 9 PROJECT DELIVERABLE 5 STR
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BUS 599 WEEK 9 PROJECT DELIVERABLE 5 STR
Due Week 9 and worth 100 points
This assignment consists of two (2) sections:
a written executive summary, and a slide presentation consisting of twelve (12)
slides. Note: You must submit both sections as separate files for the
completion of this assignment.
Now that you have completed a draft for all
primary sections of your business plan, you will complete the executive
summary. The executive summary is the section of your plan that is often read
first, especially by investors. Your executive summary must persuade a reader
to spend the time to find out about your product, market, and techniques. For
this reason, it’s best to prepare your summary last—after you have thought
through all the issues.
Like the executive summary, only after you
have fleshed out your business plan will you have the information you will need
for a slide presentation (e.g., PowerPoint). This 12slide presentation conveys
the most important aspects of your business in a short time. More sophisticated
investors, such as angel investors and venture capitalists, will typically not
look at your written business plan until they have seen your slide
presentation.
Section 1: Written Executive Summary (MS Word
or equivalent)
Read Chapters 4 and 18 of the course text:
Successful Business Plan. Use the plan preparation worksheets on pp. 58–61 and
the sample executive summaries on pp. 62–66 to help guide you, choose to write
either a synopsis summary or a narrative summary, and include highlights from
the each section of your business plan.
1. Write a one to three (1–3) page executive
summary for your business plan, in which you justify: a. A clear and concise
business concept.?b. A thoroughly planned business concept.?c. A capable
management structure.
d. A clearcut market need.?e. Significant
competitive advantages for your business.
f. Realistic financial projections.?g. That
investors have an excellent chance to make money. h. A realistic and developed
exit plan.
2. Format your assignment according to these
formatting requirements:
1.
Include a cover page
containing the title of the assignment, the student’s name, the ?professor’s
name, the course title, and the date. The cover page and the reference page are
?not included in the required page length.
b. Cite the resources you have used to
complete the exercise. Note: There is no minimum ?requirement for the number of
resources used in the exercise.
1.
Be typed, double
spaced, using Times New Roman font (size 12), with oneinch margins on ?all
sides; references must follow APA or schoolspecific format. Check with your
professor for any additional instructions.
Section 2: Presentation (MS PowerPoint or
equivalent)
3. Create a 12slide presentation. Follow the
outline on pp. 343–346 for the critical slides of your presentation and their
placement.
Hints: Include the highlights of your elevator
pitch, which shows that you understand your business. The elevator pitch is a
concise description of your company—its product, market, competitive
advantages, and so on. Whether pitching your business to an investor or
describing it to a potential connection at a networking event, you need to be
able explain your business succinctly to someone in the amount of time it would
take to ride up a few floors in an elevator. Use the worksheet in the text (p.
362 | Your “Elevator Pitch”) to develop your elevator pitch.
Hints: You must limit your presentation to
twelve (12) slides. You do not want to overwhelm your audience with too many
slides or bore them with information they already know.
The specific course learning outcomes
associated with this assignment are:
Describe strategic planning techniques used to
formulate alternative strategies designed to achieve stated business
goals.?Create a plan to implement a firm’s strategy and manage the change from
current operations. Analyze strategies for exerting the internal leadership
needed to drive the implementation of strategic initiatives and improve
operating excellence.
Use technology and information resources to
research issues in strategic management. Write clearly and concisely about
strategic management using proper writing mechanics.
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