BUS 599 WEEK 6 PROJECT DELIVERABLE 3 STR LATEST
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BUS 599 WEEK 6 PROJECT DELIVERABLE 3 STR
LATEST
Due in Week 6 and worth 100 points
Read Chapter 14 of the course text: Successful
Business Plan. When completing this assignment, refer to the sample social
responsibility plan preparation form on pp. 261262 and the sample business
plan on pp. 263264.
Write the three to five (35) page ethics and social
responsibility section of your business plan, in which you:
1. Describe the ways in which your company is
committed to being a good corporate citizen. Hints: Consider the following
areas: ?Creating jobs?Following the laws of every jurisdiction in which your
company operates Fair and honest treatment of employees?Nondiscrimination of
employees and increasing diversity of your work force ?Hints: If your company
is designed as a social venture—in which you have a primary purpose of
achieving a social or environmental goal—describe what that goal is and what
aspects of your company are designed to reach that goal. Provide a rationale
for why you have or why you have not chosen this to be a social venture.
2. Discuss how your company’s activities will
affect the environment and identify the steps you will take to mitigate any
negative impacts. ?Hints: As a beverage company, consider such issues as your
choice of packaging, disposal of bottles / packages by consumers, and your use
of resources, such as water in areas where water may be scarce.
3. Determine any health issues / claims
related to the product you are making, whether negative or positive. Suggest
the strategy your company will use to mitigate any negative issues, and to
ensure any positive claims are true.
4. Many beverage products have negative health
impacts on certain segments of a population (e.g., children, pregnant mothers,
etc.). Suggest your company’s plan, through advertising, distribution, and / or
other methods, to target and reach only appropriate market segments.
5. Format your assignment according to these
formatting requirements:
1.
Cite the resources you
have used to complete this exercise. Note: There is no minimum requirement for
the number of resources used in the exercise.
2.
Be typed, double
spaced, using Times New Roman font (size 12), with oneinch margins on all
sides; references must follow APA or schoolspecific format. Check with your
professor for any additional instructions.
3.
Include a cover page
containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are
not included in the required page length.
The specific course learning outcomes
associated with this assignment are:
Assess how ethics, corporate social
responsibility, and environmental sustainability impact strategy.
Use technology and information resources to
research issues in strategic management. Write clearly and concisely about
strategic management using proper writing mechanics.
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