BUS 499 WEEK 6 ASSIGNMENT 3
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BUS 499 WEEK 6 ASSIGNMENT 3
Assignment 3: Business-Level and
Corporate-Level Strategies
Choose an industry you have not yet written
about in this course, and one publicly traded corporation within that industry.
Research the company on its own Website, the public filings on the Securities
and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the
University’s online databases, and any other sources you can find. The annual
report will often provide insights that can help address some of these
questions.
Write a six to eight (6-8) page paper in which
you:
1. Analyze the
business-level strategies for the corporation you chose to determine the
business-level strategy you think is most important to the long-term success of
the firm and whether or not you judge this to be a good choice. Justify your
opinion.
2. Analyze the
corporate-level strategies for the corporation you chose to determine the
corporate-level strategy you think is most important to the long-term success
of the firm and whether or not you judge this to be a good choice. Justify your
opinion.
3. Analyze the
competitive environment to determine the corporation’s most significant
competitor. Compare their strategies at each level and evaluate which
company you think is most likely to be successful in the long term. Justify
your choice.
4. Determine whether
your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
5. Use at least three
(3) quality references. Note: Wikipedia and other Websites do not
quality as academic resources.
Your assignment must follow these formatting
requirements:
- Be typed, double spaced, using Times New Roman font
(size 12), with one-inch margins on all sides; references must follow APA
or school-specific format. Check with your professor for any additional
instructions.
- Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title,
and the date. The cover page and the reference page are not included in
the required page length.
The specific course learning outcomes
associated with this assignment are:
- Identify various levels and types of strategy in a
firm.
- Use technology and information resources to research
issues in business administration.
- Write clearly and concisely about business
administration using proper writing mechanics
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