BUS 365 WEEK 9 QUIZ 8 CHAPTER 11
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BUS 365 WEEK 9 QUIZ 8 CHAPTER 11
Multiple Choice
1. Managers rely on business
intelligence, data mining, and the decision support systems in order to
minimize __________.
a) business processes
b) inventory loss
c) customer dissatisfaction
d) uncertainty
2. What levels of management can today’s BI vendors’ products and software-as-a-service
(SaaS) packages support?
a) tactical
or operational
b) strategic,
tactical, or operational
c) strategic
or operational
d) entry and middle
3. What types or sizes of organization can afford today’s BI packages?
a) Fortune 500 and national government agencies only
b) major global corporations only
c) major global and large corporations only
d) all
sizes including small and medium enterprises
4. The latest BI tools provide __________, which are reducing
managers’ dependence on analysts and tech staff.
a) a high degree of self-sufficiency
b) complex interfaces
c) programming languages
d) query languages
5. DIRECTV’s business model is based on great customer service,
attracting new customers, and preventing __________, in which customers switch
to a competitor’s service.
a) SCM
b) CRM
c) customer churn
d) customer downsizing
6. As a manager, what type of problems would indicate that you
could benefit from a BI solution?
a) Not having the right data
b) Low demand products
c) Slow network speeds
d) High fixed costs
7. From an IT perspective, which of the following best describes
BI and BI apps?
a) Stand-alone
b) Support a specific objective
c) A collection
of ISs and technologies
d) Web-based systems designed for for-profits
8. The value of __________ to managers is that these apps pull
data from a data warehouse or other data store and then graphically depict the
data in meaningful displays.
a) analytics
b) mashups
c) decision support systems
d) dashboards
9. The term __________ started
in the music world, but has been adopted by IT to mean an application that
combines data from different sources into a new application.
a) analytics
b) mashup
c) visualization
d) dashboard
10. WildTrack is using a BI data analysis solution from SAS to
track and monitor their constantly changing __________, which are endangered
African rhinos.
a) accounts
b) inventory
c) raw materials
d) supply chain
11. At Jamba Juice, poor quality data was damaging profits so
traditional BI was deployed at the __________ level; and operational BI was
deployed at the __________ level.
a) corporate; store
b) transaction; product
c) accounting; marketing
d) strategic; regional
12. __________ BI apps use real-time or near real-time data in
order to support line managers who need to monitor performance of his or her
business processes.
a) Strategic
b) Operational
c) Tactical
d) Traditional
13. In a tight economy with high interest and unemployment
rates, any business project requiring a large financial investment needs to
__________.
a) be economically justified
b) be approved by all senior managers
c) provide a competitive edge
d) improve operational efficiency
14. When you need to justify an IT investment, a(n) __________
is required to document your initiative and to move it through the approval and
funding process.
a) budget
b) business case
c) ROI
d) payback analysis
15. Which of the following is not one of the three key business
goals used to sell management on the need for a BI consolidation program?
a) Lowering total cost of ownership
b) Enabling businesspeople to analyze information
c) Increasing productivity
d) Improving consistency of and trust in information and
analytics
16. Which is not a characteristic or benefit of BI?
a) helps eliminate blindspots
b) integrates data silos
c) presents data in visual displays
d) implemented by end-users
17. An advantage of __________ is that they are a way to access
a particular view of data or to analyze what’s happening.
a) OLAP
b) data mining
c) predictive analytics
d) queries
18. Three core functions of __________ are query, reporting, and
analytics.
a) BI
b) OLTP
c) data warehousing
d) OLAP
19. Data mining and __________ tools are used to find
relationships that are not obvious, or to predict what is going to happen.
a) DSS
b) reporting
c) predictive analytic
d) queries
20. After data has been loaded into a data warehouse, data
tables can be linked to form __________, which is another term for
multidimensional databases.
a) data cubes
b) relational databases
c) OLAP
d) ETL
21. Why does UPS use data analysis and visualization as part of
its tactical and strategic planning process?
a) Delivery time is mission-critical
b) Workers need to quickly adjust operations as new information
is received
c) To build a single version of the truth
d) a and b
22. The IT architecture that is needed for BI depends on each of
the following factors except:
a) the number of event-driven alerts
b) the number and type of data sources or ISs
c) how much data extraction and transformation needs to be done
d) the reporting timeliness that’s needed
23. Planning a BI implementation is a complex project and
includes typical project management steps. Therefore, the first step in the BI
planning process is to _____.
a) define the scope
b) define the budget
c) identify the resources needed
d) define the timeline
24. Extracted data, particularly when it’s extracted from
multiple sources, is not in usable format. Because of this problem, __________
tools have to map the field names of the same data types; and then reformat the
data itself into a standard format.
a) data transformation and loading
b) data extraction and transformation
c) data query and reporting
d) data visualization
25. __________ is the ability to get to data details at several
levels, which can be done by a series of menus or by query.
a) Ad hoc analysis
b) Key performance indicator
c) Critical success factor
d) Drill down
26. An advantage of more advanced dashboards is that they
present KPIs, trends, and exceptions using __________.
a) Adobe Flash animation
b) Excel
c) Powerpoint
d) PDF
27. The strategic objective of __________ is to optimize the
overall performance of an enterprise.
a) analytics
b) business performance management (BPM)
c) dashboards
d) reporting
28. Today, BI ranks near the top of many companies’ IT
purchase plans. What is the underlying reason for this interest in BI?
a) Costs and complexity of BI software have dropped
significantly.
b) Managers are more IT and database literate.
c) Inflation and energy prices are cutting into profit margins
and consumers’ disposable income.
d) All of the above
29. Text from documents, electronic communications, and e-commerce
activities needs to be codified, which is typically done with __________.
a) HTML (Hypertext Markup Language)
b) Java
c) C++
d) XML (eXtensible Markup Language)
30. In a __________, you are trying to find what others have
prepared. With __________, you are trying to discover new patterns that may not
be obvious or known.
a) query; Web mining
b) query; data mining
c) search; text mining
d) search: reporting
31. __________ is
used to understand customer online behavior, evaluate a Web site’s effectiveness,
and quantify the success of a marketing campaign.
a) Text analytics
b) Visualization
c) Clickstream
d) Web mining
32. Which is not one of the characteristics or objectives of
data mining?
a) The miner is often an end user.
b) Business sections that most extensively use data mining are
manufacturing.
c) Data mining tools are readily combined with spreadsheets.
d) Sophisticated tools help to remove the information buried in
corporate files.
33. Data mining is important in detecting __________, especially
in insurance claims and credit card use.
a) fraudulent behavior
b) errors
c) prospective customers
d) alerts
34. Managers’ roles can be put into three categories based on
Mintzberg. Which is not one of those categories?
a) Interpersonal role
b) Informational role
c) Strategic role
d) Decisional role
35. Decision makers go through four systematic phases. Which is
the first phase?
a) choice
b) design
c) intelligence
d) knowledge
36. Managers rely on decision models because they __________ the
situation or problem.
a) simplify
b) detail
c) solve
d) explain
37. Planning new services to be offered, hiring an executive,
predicting markets, or choosing a set of research and development projects for
next year are examples of __________ decisions.
a) structured
b) semistructured
c) unstructured
d) operational
38. Formal business procedures, cost minimization, profit
maximization and algorithms, such as those used by eHarmony to match its
members, are example of __________ decisions.
a) structured
b) semistructured
c) unstructured
d) operational
39. A properly designed __________ is an interactive application
to help decision makers compile data and then analyze the data using business
models.
a) TPS
b) MIS
c) SOP
d) DSS
40. A key benefit of DSSs is that they make it easy for manager
to perform __________, which is the study of the impact that changes in one or
more parts of a model have on the outcome.
a) sensitivity analysis
b) comparisons
c) pivots
d) goal seeking
41. Basic components of a DSS include each of the following
except:
a) database
b) model base
c) user interface and users
d) network
42. Since the 1960s, there have been five major generations, or
cycles, of computing. Which represents those generations in order?
a) mainframes, miniframes, PCs, desktop Internet
computing, mobile computing
b) minicomputers, servers, PCs, wired computing, wireless
computing
c) mainframes, supercomputers, PCs, mobile computing, Internet
computing
d) PCs, laptops, netbooks, mobiles, embedded processors
43. According to Morgan Stanley’s Global Mobile Internet Report (2009),
__________ may be the fastest growing and most disruptive technology we have
ever seen.
a) PCs
b) client/server
c) mobile computing
d) Google
44. The __________ is the infrastructure for new generations of
Web and mobile apps.
a) cloud
b) broadband network
c) 3G network
d) 4G network
45. Regarding mobile intelligence, __________ are locations such
as the commuter train, aisle in a store, line in a factory, or retail floor
where business people can make decisions without delay.
a) data centers
b) decision sweet spots
c) RFID
d) Wi-Fi
True/False
46. Twitter, Foursquare, and other real-time media add to or
leverage capabilities of smartphones–improving your ability to be well-informed
in real-time.
47. BI systems have eliminated a common organizational problem,
which is simultaneously having too much data but somehow not enough.
48. It’s tough for managers to fully understand BI because BI
apps are not stand-alone systems nor do they support a specific objective, as
do SCM systems.
49. For-profit and nonprofit enterprises are getting more value
from BI and existing data by extending information to all managerial levels and
to employees.
50. Knowing how to interpret and act on the results from
queries, reports, or analytics depends on BI capabilities.
More Questions are Included…
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