BUS 599 CAPSTONE PROJECT APPLE
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BUS 599 CAPSTONE PROJECT APPLE
QUESTION
Use the Internet or the Strayer Library to research articles on
strategic management of Apple Inc. and Samsung Group.
Write a ten to twelve (10-12) page paper in which you:
1. Analyze the existing business strategies, domestic and global
environments, industry, and internal capabilities for both Apple and Samsung.
Assess the significant manner in which each company’s mission and vision align
with the long-terms goals and strategic direction of the organization.
2. Analyze the business-level strategy of each company by
conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis.
Next, determine the fundamental way in which each sector influences its
competitive position within the industry. Provide rationale to support the
response.
3. Analyze the central manner in which the strategies of each
company’s business leaders have adapted to cultural differences in order to
both facilitate effective operations within global markets and drive new
strategic initiatives with improved innovation excellence. Provide one (1)
example of such strategies in use from each company to support the response.
4. Evaluate the superiority of each company’s organizational
competencies in terms of entrepreneurial capabilities, organizational design
capabilities, and strategic capabilities geared toward increased performance
and profitability. Include one (1) example of such superiority from each
company to support the response.
5. Recommend one (1) appropriate new business strategy for each
company that may maximize profitability and improved competitiveness in the
industry. Provide a detailed rationale for this strategy.
6. Evaluate the success of both companies’ corporate-level
strategies in terms of horizontal integration, vertical integration, strategic
outsourcing, or diversification. Next, determine the type of strategy that
contributed most effectively to the creation of a successful and profitable
multibusiness model. Provide a detailed rationale to support the response.
7. Analyze the strategies that the internal leadership of both
Apple and Samsung has taken to discourage unethical behaviors. Provide at least
three (3) examples of such leadership in action from both companies to support
the response.
8. Assume that both Apple and Samsung are in need of
organizational change and must alter existing strategies. Recommend three (3)
specific ways in which Apple and Samsung could change functional, business, and
corporate strategies, as well as organizational structure and control in order
to improve business performance and competitiveness in their industry. Provide
a rationale to support the response.
9. Use at least six (6) quality academic resources in this assignment.
Note: Wikipedia and other Websites do not qualify as academic resources.
blended art and technology in order to provide a simple and
streamlined user experience; the business strategy skyrocketed Apple to the
forefront of smart phones making Apple a force to be reckoned with beginning
with their original release of the iPhone in 2007. Apple’s strategy during
Steve Jobs reign as Chief Executive Officer (CEO) was to use a long development
cycle that produced at least one large innovation each cycle. They would
release these products usually in a yearly selling period, while still
marketing the earlier models at cheaper prices. This allowed Apple to gain a
large amount of anticipation for new products, as consumers were expecting
something new and innovative each time a new product was announced while still
offering cheaper alternatives to consumers via their old smart phone models.
Apple was also able to attract and keep many consumers by bundling their other
product offerings, such as iTunes, together with the use of the iPhone and
iPad; the iPhone can double as an iPod for all intents and purposes. After
Steve Jobs relinquished his position as CEO of Apple, the succeeding CEO became
Tim Cook who has seemingly adopted a new business model for Apple that is not
necessarily akin to Steve Jobs. While Tim Cook also believes in Steve Jobs’
former method of new and innovative products, he has been utilizing Apple’s
significantly sized market share of loyal customers in order to provide only
incrementally changed products while knowing the company’s large and loyal user
base will upgrade to the newest devices being produced. The business model of
Apple has shifted from the Steve Jobs to the Tim Cook era; Steve Jobs
emphasized the construction of brand new innovative technologies whereas Tim
Cook has only been producing slightly improved versions of existent Apple
products. Under Tim Cook, Apple has focused more on strengthening its already
created products. For example, instead of having any true innovation with the
newly released iPhone 5, Cook focused on tightening up many aspects of the
existing smart-phone model, i.e. the iPhone 4; he increased its size, allowing
it to compete with other larger phones such as those created by rival Samsung
and cut Apple’s contract with Google for its Maps service and replaced it with
a proprietary map system. As a result of these two differing philosophies, a
pattern h …
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