BUS 475 INTEGRATED BUSINESS TOPICS
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BUS 475 INTEGRATED BUSINESS TOPICS
BUS 475 (Integrated Business Topics) Entire Course – Version 4
Week 2 – Strategic Plan, Part I: Conceptualizing a Business
Individual Assignment: Strategic Plan,
Part I: Conceptualizing
a Business
Write a 1,050- to 1,400-word paper in
which you explain the importance of your selected business’s vision, mission,
and values in determining your strategic direction. Include the following:
o Define your business, products or services,
and customers by developing a mission statement. Ensure that you are
differentiating your product or service.
o Create a vision for this organization that
clearly demonstrates your decision on what you want your business to become in
the future.
o Define your guiding principles or values for
your selected business considering the topics of culture, social
responsibility, and ethics.
o Analyze how the vision, mission, and values
guide the organization’s strategic direction.
o Evaluate how the organization addresses
customer needs and critique how they achieve competitive advantage.
BUS 475 – Week 3 – Strategic Plan, Part II: SWOTT Analysis
Individual Assignment: Strategic
Plan, Part II: SWOTT Analysis
Conduct an internal and external environmental
analysis for your proposed business.
Discuss with your Learning Team the forces and
trends below that must be taken into consideration while developing a strategic
plan. Given today’s business environment and each Learning Team members’
selected business idea, provide a list of the lessons learned from your
Learning Team’s discussion for each of the items listed below. Use this
discussion to complete this assignment.
Create a SWOTT table summarizing your
findings. Your environmental analysis should take into account, at a minimum,
the following factors. For each factor, identify the one primary strength,
weakness, opportunity, threat, and trend, and include it in your table.
External forces and trends considerations:
Legal and regulatory
Global
Economic
Technological
Innovation
Social
Environmental
Competitive analysis
Internal forces and trends considerations:
Strategy
Structures
Processes and systems
Resources
Goals
Strategic capabilities
Culture
Technologies
Innovations
Intellectual property
Leadership
Write a 1,400- to 1,750-word synopsis
in which you analyze at least seven of the forces and trends from the list
above. Your analysis must include the following:
o Include economic as well as legal and
regulatory forces and trends.
o Critique how well the organization adapts to
change.
o Analyze the supply chain operations of the
organization.
o Identify issues and/or opportunities:
· Identify the
major issues and/or opportunities that the company faces based on your analysis
above.
· Generate a
hypothesis surrounding each issue and research questions to use for conducting
analysis.
· Identify the
circumstances surrounding each issue; classify the circumstances; attribute the
importance of each classification; and test the accuracy of the importance for
each classification.
BUS 475 – Week 4 – Communication Plan Outline
Learning Team Assignment: Communication
Plan Outline
Develop a generic communications plan and
template. This template will be used to develop a communication plan for your
Final Strategic Plan, due in Week Five.
BUS/475 – Week 4 – Strategic Plan, Part III: Balanced Scorecard
Individual Assignment: Strategic
Plan, Part III: Balanced
Scorecard
· Resources: Exhibit
7-1 in Ch. 7 of Strategic
Management
· Develop the
strategic objectives for your business in the format of a balanced scorecard. The strategic
objectives are measures of attaining your vision and mission. As you develop
them consider the vision, mission, and values for your business and the
outcomes of your SWOTT analysis. Consider the following four quadrants of
the balanced scorecard when developing your strategic objectives:
o Shareholder Value or Financial Perspective,
includes strategic objectives in areas such as:
· Market share
· Revenues and
costs
· Profitability
· Competitive
position
o Customer Value Perspective, includes
strategic objectives in areas such as:
· Customer
retention or turnover
· Customer
satisfaction
· Customer value
o Process or Internal Operations Perspective,
includes strategic objectives in areas such as:
· Measure of
process performance
· Productivity
or productivity improvement
· Operations metrics
o Learning and Growth
(Employee) Perspective, includes strategic objectives in areas such as:
·
Employee satisfaction
·
Employee turnover or retention
·
Level of organizational capability
·
Nature of organizational culture or climate
·
Technological innovation
· Develop at least
three strategic objectives for each of the following four balanced scorecard
areas identified above (Financial, Customer, Process, Learning and Growth).
Your objectives should be selected, in part, based on an evaluation of a number
of potential alternatives to the issues and/or opportunities identified in the
SWOTT Analysis paper and table you completed in Week Three. Base your solutions
on a ranking of alternative solutions that includes an identification of
potential risks and mitigation plans, and a stakeholder analysis that includes
mitigation and contingency strategies. You should also incorporate the ethical implications
of your solutions into your selection.
o For each strategic objective, develop
a metric and target using a balanced scorecard format. (For example, a
strategic objective in the shareholder or Financial Perspective is to increase
market share. A metric to actually measure this strategic objective
of market share increase is, “The percentage of increase in market
share.” The target is the specific number to be achieved in a particular
time period. The target for the metric of “Increase market share” could be
“Increase market share by 2% for each of the next 3 years” of an increase of 2%
per year for 3 years.)
· Write a 700- to
1,050-word summary that explains your critical thinking on how you derived your
objectives from your vision, mission, values, and SWOTT analysis.
BUS 475 – Week 5 – Final Strategic Plan and Presentation
Individual Assignment: Final
Strategic Plan and Presentation
· Resources: Vision,
mission, values, SWOTT analysis, balanced scorecards, and communication plan
· Write a 700- to
1,050-word section for your strategic plan in which you add your strategies and
tactics to implement and realize your strategic objectives, measures, and
targets. Include marketing and information technology strategies and tactics.
Develop at least three methods to monitor and control your proposed strategic
plan, being sure to analyze how the measures will advance organizational goals
financially and operationally. Finally, recommend actions needed to address
ethical, legal, and regulatory issues faced by the organization, and how they
can improve corporate citizenship.
· Combine your
completed strategic plan. This includes the vision, mission, values, SWOTT
analysis, balanced scorecard, and communication plan. Your consolidated final
strategic plan should be 2,800 to 4,200 words in length.
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