BBA 4951 ALL UNIT ASSIGNMENTS
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BBA 4951 ALL UNIT ASSIGNMENTS
Read the Cohesion Case on pages 27-37 in the course textbook.
Create a five- to seven-page PowerPoint presentation in which you a) briefly
describe your view of McDonald’s strategic position, and b) answer Step 4 of
the Assurance of Learning exercise on page 37.
Information about accessing the Blackboard Grading Rubric for
this assignment is provided below.
Complete the Assurance of Learning Exercise 3D on page 87 of the
course textbook. In addition to completing Steps 1-3, summarize your findings
in a two page APA formatted paper and discuss your views of McDonald’s
strategic prospects based upon your analysis of the external assessment and
consideration of the opportunities to grow, as well as threats from competitors
and the macro environment.
Please complete Step 2 as follows, go to the CSU Online Library
and make a copy of an industry survey for the restaurant industry from the
Business Source Complete or ABI/Inform Complete database. The document you
select should contain excellent information for developing a list of external
opportunities and threats facing MCD.
Information about accessing the Blackboard Grading Rubric for
this assignment is provided below.
Complete the Assurance of Learning Exercises 6A and 6B on page
205 of the textbook. Use the completed SWOT and SPACE matrices to draw
conclusions regarding both the long term and short term strategies you would
recommend in light of your findings. Summarize in a two-page APA formatted
paper.
NOTE: It is not necessary to consult other students to complete
these exercises in the textbook.
Information about accessing the Blackboard Grading Rubric for
this assignment is provided below.
Complete the four elements of the McDonald’s organization chart
exercise in the Assurance of Learning Exercise 7A on page 248 of the textbook.
Once the organizational chart recommendation is completed, create at least one
high-level objective for each functional group in the organizational chart.
State your rationale for each and briefly state how each would be measured.
Compile your work into a minimum two-page APA formatted paper.
Information about accessing the Blackboard Grading Rubric for
this assignment is provided below.
Read the Assurance of Learning Exercise 8A and 8B on page 282 of
the textbook. Prepare a product positioning map, and perform the EPS/EBIT
calculations given in 8B. Discuss, in a two-page APA formatted paper, how the
product positioning is aligned with McDonald’s corporate strategy. Identify
potential gaps in the product line or weaknesses in positioning. Describe the
relevance of the EPS/EBIT chart and why it is significant with respect to
strategy implementation.
Information about accessing the Blackboard Grading Rubric for
this assignment is provided below.
Follow the instructions for the Assurance of Learning Exercise
9A on page 306 of the textbook. Create a minimum two-page APA formatted paper
evaluating McDonald’s strategy. Choose at least one of McDonald’s competitors
and discuss its position relative to McDonald’s. Comment on McDonald’s
prospects of success against this competitor.
Information about accessing the Blackboard Grading Rubric for
this assignment is provided below.
Complete the Assurance of Learning Exercise 10A on page 326 of
the textbook. You will be asked to analyze and to compare and contrast the code
of ethics of both Starbuck’s and McDonald’s. Summarize your analysis and
findings in a two-page APA formatted paper.
The links shown in the textbook are no longer active; however,
these documents can still be located by using your favorite search engine to
search for “Standards of Business Conduct for Starbucks” and “Standards of
Business Conduct for McDonald’s.”
Information about accessing the Blackboard Grading Rubric for
this assignment is provided below.
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